What is a Landing Page?
A landing page is any web page that a visitor can arrive at or “land” on.It’s common a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.
The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.
The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time.
Uber Optin - Landing Page