It takes a lot of thought and understanding to market a product or service successfully, and you do an important part of this thinking through the process of developing your marketing strategy.
This is where you ask questions like “Who are our customers, and our competitors?”; “What will make our product or service stand out in the market?”; “Which market trends can we take advantage of?”; and “How can we promote our product, so that we make best use of our company’s opportunity?”
These are just a few of the questions that you need to answer, and this article looks at some of the tools, frameworks, and concepts that you can use to develop an effective marketing strategy.